http://www.facebookinsight.com/2008/03/10/the-ad-revolution-is-coming/ Facebook Insight Fri, 23 Dec 2011 18:58:44 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.facebookinsight.com/2008/03/10/the-ad-revolution-is-coming/comment-page-1/#comment-18 Facebook Insight » Google vs. Microsoft/Yahoo - What Are the Stakes for Web 3.0? Wed, 02 Apr 2008 01:48:31 +0000 http://facebookinsight.com/?p=24#comment-18 [...] by Facebook/MySpace/Bebo/hi5/could continue to list ad nauseum.  I keep referring to it, but all future web advertising will be contextually driven by your social graph, where brands are providing social relevance to users.  Ie. “Your friend Katie just saw [...] [...] by Facebook/MySpace/Bebo/hi5/could continue to list ad nauseum.  I keep referring to it, but all future web advertising will be contextually driven by your social graph, where brands are providing social relevance to users.  Ie. “Your friend Katie just saw [...]

]]> http://www.facebookinsight.com/2008/03/10/the-ad-revolution-is-coming/comment-page-1/#comment-17 Facebook Insight » Newspaper Advertising Revenues Fall 9.4% in 2007 - Where are the Marketing Dollars Headed? Mon, 31 Mar 2008 03:40:41 +0000 http://facebookinsight.com/?p=24#comment-17 [...] to take advantage of demographics and eventually will leverage individual user preferences, as I alluded to earlier this month, to provide much more relevant and contextual ads that are targeted to every [...] [...] to take advantage of demographics and eventually will leverage individual user preferences, as I alluded to earlier this month, to provide much more relevant and contextual ads that are targeted to every [...]

]]> http://www.facebookinsight.com/2008/03/10/the-ad-revolution-is-coming/comment-page-1/#comment-15 Neil Sat, 15 Mar 2008 16:16:39 +0000 http://facebookinsight.com/?p=24#comment-15 The idea that targeted marketing NOT completely ousting the "general feel" mass-marketing paradigm is shocking to me. That said, the proven effectiveness has yet to be demonstrated. It will take solid metrics systems and big campaigns (like Sony's Vampires move) to continue to prove the concept. The idea that targeted marketing NOT completely ousting the “general feel” mass-marketing paradigm is shocking to me. That said, the proven effectiveness has yet to be demonstrated. It will take solid metrics systems and big campaigns (like Sony’s Vampires move) to continue to prove the concept.

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