Inside Facebook: Why Brands and Developers Aren’t Connecting (Yet).

World’s Second Largest Facebook PopulationPhil Edwards of Lonely CEO Media analyzes the slow movement of large corporations into the social networking sphere. Specifically, why haven’t large brands moved to associate themselves with Applications generating millions of entertained views per day.

There are of course, as many theories for this as there are terrible applications, but I feel Phil’s analysis is optimistic while simultaneously realistic.

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