Talking to users of Facebook of all demographics, I find that more and more young people use Facebook as their exclusive method of communication.  The archaic messaging system is at best awkward in comparison with GMail or even Hotmail, but the fact that it is embedded in the Social Graph proves its value to consumers.  Combined with the recent integration of Facebook mobile, the system provides an integrated way to ensure you have access to all your closest friends.

Well, Facebook is about to make another big move in a small way, by introducing Instant Messaging to Facebook.  As can be seen in the video, it will dock at the bottom of your browser as you use Facebook, and enable you to simply send instant messages to your online contacts.  It may be simplistic right now, but that’s always what has worked best for Facebook, and I can envision this becoming more and more popular, and eventually spreading out into an optional desktop application.  Video available courtesy of FaceReviews.com.

Tags: Advertising, Facebook, Marketing // 2 Comments »