The article is a year old, but senior editor David Kirkpatrick hits all the right notes in trying to understand the significance of Facebook as a communication and business tool.

“It’s not all rosy for business, though. You think we’ve had transparency on the Internet so far? The ramifications for marketers could be frightening if someone builds tools that enable Facebook users to get more efficient at communicating among themselves about products and services they use. It could become just as easy to learn if someone you know was overcharged by a credit card as to find out what concerts they are attending. Up until now most online sources of product information have been unreliable. But if it’s your friend telling you not to buy that shampoo, you’re likely to listen.”

Full article here: Facebook’s plan to hook up the world - May. 24, 2007

Tags: Advertising, Applications, Facebook, Marketing, Social Network, Usability //