twistori is genius. Using Twitter’s open technologies, Twistori is a tool that reads into the massive database of Twitter messages, and presents you with a live feed of messages using whatever word you can think of.

A lot of its success and allure has to do with the presentation. Along with Facebook’s Lexicon, I’m excited at the potential of mining the incredible social data that is now available on the web. Interactions and relationships between people can reveal great trends about our culture and behavior. I’m sure this will one day help to reduce the amount of redundancy in today’s advertising.

Before you kill me on that, think about it. Right now, I get hit with a web ad for a brand new Luxury SUV. Anyone that had even had the vaguest notion of who I am would know that I’m just never going to buy one. But still, Lexus is wasting a bit of their money getting that ad to my eyes.

Maybe one day, when the ability to harness trends and personal preferences is used wisely, the right car company can find out that they will be able to sell me if they pitch the 5 year lease on their brand new hybrid fuel-cell car-plane.

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