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	<title>Facebook Insight &#187; audible customer service</title>
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		<title>&#8220;We Are Sorry&#8221;: My Free Trial at Audible.com.</title>
		<link>http://www.facebookinsight.com/2008/03/23/we-are-sorry-my-free-trial-at-audiblecom/</link>
		<comments>http://www.facebookinsight.com/2008/03/23/we-are-sorry-my-free-trial-at-audiblecom/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 04:43:09 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[audible customer service]]></category>

		<guid isPermaLink="false">http://facebookinsight.com/?p=34</guid>
		<description><![CDATA[Instead of diving into my usual rhetoric, I&#8217;m just going to tell you about my experience with Audible.com.  It&#8217;s not Facebook related, but if someone at Audible reads this, they can let somebody in their company know how not to launch their eventual social networking application.
8:30pm: I&#8217;m keen to get this fantastic audio book, recommended [...]]]></description>
			<content:encoded><![CDATA[<p><em>Instead of diving into my usual rhetoric, I&#8217;m just going to tell you about my experience with Audible.com.  It&#8217;s not Facebook related, but if someone at Audible reads this, they can let somebody in their company know how not to launch their eventual social networking application.</em></p>
<p><strong>8:30pm: </strong>I&#8217;m keen to get this fantastic audio book, recommended to me wholeheartedly by my girlfriend.  It&#8217;s like a Coles note for introductory Macroeconomics.  I want to burn it for our two-hour late-night drive.</p>
<p><strong>8:45pm: </strong>After a Google search for &#8220;Audible.com free offer&#8221;, I find a 14-day free trial offer.  I sign up and am asked to download some software.</p>
<p><strong>8:50pm: </strong>The installation asks me what device I use to play music.  I want to burn a CD, but I also use an iPod.  Their options have &#8220;iPod&#8221; and &#8220;I want to burn CDs&#8221; as separate options.  I&#8217;m not sure which one to pick so I pick the second one.</p>
<p><strong>9:00pm:</strong> I install the software, and in addition to looking *vaguely similar* to iTunes (see screenshot below), it presents me with two empty databases: library and trash.</p>
<p align="center"><a href="http://facebookinsight.com/wp-content/uploads/2008/03/audible.jpg" title="Audible.com Software"><img src="http://facebookinsight.com/wp-content/uploads/2008/03/audible.thumbnail.jpg" alt="Audible.com Software" /></a></p>
<p align="left"><strong>9:02pm: </strong> After realizing there&#8217;s no way to actually download or buy anything from within the software, I head back to Audible.com, and find the audio book I like.  I check it out, and buy it.  The system recognizes I have a free trial, and I proceed to order and purchase the book at no cost.</p>
<p><strong>9:10pm:</strong> I am forwarded to a download page, where strangely, all 20 chapters of the book are individually listed, with no button for download all.  I click download on the first link, and a pop-up appears: &#8220;You do not have the Audible.com download software.&#8221;  &#8230;  &#8220;<strong>Yes, I do</strong>&#8221; I mutter, feeling the way no usability designer ever hopes their users would.</p>
<p><strong>9:15pm:</strong> I eventually find a link explaining I need to restart Mozilla for changes to take effect.  I do.  I still get the same error message.  I see a small checkbox indicating that I have to click the checkbox if my computer uses cookies and is not properly registering the software.  Finally, it downloads.</p>
<p><strong>9:30pm:</strong> I have now downloaded my 20 chapters, one by one, and now want to burn it to a CD.  I launch the Audible software, drag and drop the files, and click &#8220;burn&#8221;.  Audible software indicates I must install Nero 7.</p>
<p><strong>9:50pm:</strong> Nero 7 trial version is now on my computer (all 512 Mb worth).  I see an option for &#8220;burn Audible.com audiobook&#8221;.  I choose it and drag and drop the files in.  Nero asks me for my Audible username and password.  I enter them.  Nero smiles mischievously: &#8220;You can not burn these files.&#8221;</p>
<p><strong>9:53pm:</strong> I head back to the Audible.com software, drag and drop the chapters into the software, and click &#8220;Burn using Nero 7&#8243;. I then received this notice.</p>
<p style="text-align: center"><a href="http://facebookinsight.com/wp-content/uploads/2008/03/audibleerror.jpg" title="Audible.com Software Error Message"><img src="http://facebookinsight.com/wp-content/uploads/2008/03/audibleerror.thumbnail.jpg" alt="Audible.com Software Error Message" height="104" width="129" /></a></p>
<p><strong>10:00pm:</strong> We merrily start our trip, listening to Ricky Gervais podcasts and the Flight of the Conchords radio show.  I crash.</p>
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